Artisans are the backbone of India's culture and heritage, engaged in craft production to earn a livelihood. Indian culture is the heritage of social norms and technologies that originated in, or are associated with, the ethno-linguistically diverse India.
Vishwakarmas, Indian artisans, are the divine master craftsmen who constructed temples, palaces, etc., designed ornaments, houses, furniture, and idols, and crafted weapons for the gods and built their cities and chariots. They are credited with the architecture of the Indus Valley civilization, including the mythical cities of Harappa and Mohenjodaro, and are also said to have made the great temples and idols in India and other parts of the world. Artisans form a global community. In India, artisans are known as Vishwakarmas.
The religious and cultural history of India can be traced back to the 5000-year-old Indus River Valley Civilization, where historians found traces of many cities, buildings, and idols of gods and goddesses, as well as ornaments and weapons, created by Vishwakarmas.
In this 77th year of Indian independence, the Prime Minister, Hon. Narendra Modi, for the first time in the history of India, understands the importance of Vishwakarmas and announced the PM VIKAS (PM Vishwakarma Kausal Samman Yojana) project to support the creators of our culture and heritage.

We are proud to have introduced career guidance and education support to the younger generation through print media. 'Career Magazine' (the first career guidance publication in South India since 1984) has been a beacon for many, guiding them to their ideal jobs through education and skill development. Our commitment continues as we support artisans by offering information, training, skill development, media promotion, consultancy, and innovative technology platforms to market their products and services worldwide. www.rarirem.com serves as an e-commerce platform where artisans can showcase and sell their products and services, ensuring support from "cradle to grave".
Over the years, India has witnessed the evolution of myriad art forms, architectural styles, paintings, music genres, dances, festivals, and customs. This vast diversity renders Indian culture unparalleled, a beacon to which the entire world looks up.
The Indus Valley civilization is a testament to India's ancient grandeur — it stands as one of the world's three earliest civilizations alongside Mesopotamia and ancient Egypt.
For anthropologists and other behavioral scientists, Indian culture encompasses the full spectrum of learned human behavior patterns. Edward B. Tylor, a pioneering English Anthropologist, was the first to use the term in this context in his book 'Primitive Culture', published in 1871.
Our cultural heritage holds immense significance. No matter our advancements or aspirations, we are deeply rooted in our culture and traditions. India is a tapestry of diverse cultures and traditions.
India stands as one of the world's most alluring destinations. Factors such as its natural wonders, cultural backdrop, temples, ornaments, boats, backwaters, and architectural marvels bolster its appeal to tourists. The rich tapestry of Indian culture includes clothing, art, idols, music, dance, architecture, food, festivals, and languages. Notably, artisans have played a pivotal role in crafting many of these cultural treasures.
To safeguard its heritage for future generations and foster a deeper appreciation of its vast cultural landscape, India must embrace innovation and technology, and continue supporting its artisans. These craftsmen and women produce an array of goods, merging functionality with aesthetics using age-old techniques.
We must never overlook their invaluable contributions to society.
Every industry faces intricate challenges demanding innovative solutions. By honing skills like design thinking and creative problem-solving, artisans can stand out, especially when adapting to new technologies.
Our heritage is a treasured legacy from the past, cherished in the present, and an invaluable gift to pass on to future generations.